Instagram's potential for business is massive. Users have shared over 40 billion photos to date and share an average of 95 million photos and videos each day. Regarding use, 51 percent of users access the platform daily, and 35 percent access it several times a day. After viewing an ad on Instagram, 75 percent of users take action, such as visiting a website.

TikTok isn't just dance videos anymore. There are currently 689 million active users on TikTok. With a 60% female user base, this platform has become a way to connect with potential and future users who would otherwise not see your unique content. Carving your space on this platform now is something we highly recommend with video content continuing to dominate all social platforms.

Facebook remains one of the largest social media networks in existence, with an astounding 4.75 billion pieces of content shared daily. Every 60 seconds, 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. What's more, Facebook users are extremely interested in business pages, with 71 percent following businesses for promotions and 66 percent following them for updates on new products.

Twitter is where people go to talk about the topics that matter to them. There are currently 241 million active users, and they spend an average of 170 minutes on the platform each month. Because tweets that include photos and links receive 150 percent more engagement than tweets that are only text, it's important to share original graphic designs and branded photos when posting on Twitter.

Pinterest is a visual platform with over 450 million users worldwide. Linking blogs from the website to Pinterest and vice versa through social media posts captures a new funnel and demographic that continues to prove worthwhile as an investment as more businesses set up shoppable Pinterest accounts and advertise through this platform.